How to improve your direct mail response rate by focusing more on your mailing list selection Read the rest of this entry »

No matter what season it is, there always seems to be a pest of the moment, whether you are dealing with it outside or inside your home. The month of September brings forth many critters. We will focus on wasps, crickets, boxelder bugs, and cicada killers, what kind of danger they pose to humans, and what you can to control them from invading your home for the winter. Read the rest of this entry »

One of the very best ways to promote your web site is by becoming an ‘expert’ in your field. How can you do that? Write high quality informational articles or get someone to write them for you. Then submit your articles to online article directories. This form of Internet marketing is highly effective and free if you like to write. If your articles are jam packed with useful information, they might be reprinted on thousands of web sites, - all of them with live one way links back to your website! Here’s how to do it. Read the rest of this entry »

Managers are all important members of a business as they can either help boost it or they can cause it to fail. In the current property environment that businesses have to try and sustain themselves in, it is important for all mangers to have a well rounded personality. In this you can easily understand why it is so important to get the real estate manager who has the right attitude, skill sets and experience.

Depending on the type and size of your real estate holdings, property managers will need to use different skill sets. If you have just a few apartments or single family homes that you are renting then your property manager will need to have very good communication and customer skills when dealing with your renters. If your real estate holdings are quite large then personnel management skills will become very important. You never want to get a property manager that is in the business only for the money. Read the rest of this entry »

Michigan is classed as a beautiful state with cheap property; in fact many people often class the property in Michigan as being a steal due to the price of it. In the last year, Read the rest of this entry »

Learn Marketing’s Natural Laws and Grow Your Business. Read the rest of this entry »

Get Better Results from Your Direct Mail. Read the rest of this entry »

Today Internet technology has improved to such a point that webmasters can easily implement interactive content. While this is a good thing, a disturbing new trend is developing. Some advertisers are beginning to use this technology in a way that is loud, intrusive, and disrespectful. They are beginning to take liberties that they didn’t take before without considering the impact it might have on their business. Read the rest of this entry »

Three Questions That Every Leader Must Ask. The more competition you face, the greater the need to highlight the differentiation — the unique advantage of your product or service — in order to succeed in the marketplace. Read the rest of this entry »

Real Estate Leverage is simply the used of borrowed money used in purchasing real estate. Equity is the amount of money that the real estate is worth above the amount of money owed. For example, let’s say that you have $100,000 available to invest in real estate and the average price of a home in your area is also $100,000 and the average rent for that home is $1,000 per month just to keep the numbers simple.

You could purchase one home for $100,000 cash and then rent it out for $1,000. This would give you a return on investment of 1 percent per month 1,000 / 100,000 = .01) or 12 percent a year. The average real estate appreciation since 1968 has been 6.34 percent per year. Some years it is less and some years it is more, but for this demonstration we will use 6 percent to keep it simple. Add 12 percent and 6 percent and you will have an 18 percent Return On Investment (ROI) for your $100,000. Not a bad return and much better than you would get at a bank or deposited in a CD. Read the rest of this entry »